For Media
Mö is a Finnish food-tech company reinventing cheese through oats. Founded in 2017 by two siblings raised on a dairy farm, the company combines Nordic design thinking with sustainable innovation to create plant-based cheeses that match dairy in flavor and performance. Made from Finnish oats – among the purest and most sustainable crops in the world – Mö’s products prove that the future of cheese can be both delicious and scalable.
Founders
Annamari jukkola,
Co-Founder & CEO
A food scientist by training and a food enthusiast at heart, Annamari Jukkola holds a Ph.D. in Chemical Engineering from Aalto University and a Master’s in Dairy Science from the University of Helsinki. Raised on a dairy farm in a family that made cheese, she developed a deep respect for the craft early on. After working at dairy industry, she began to see the contradiction between her professional work and her growing commitment to health, empathy, and sustainability. That realization led her to shift to a plant-based lifestyle and to co-found Mö in 2017 with her sister, Marjaana Vuorio.
At Mö, Annamari applies her scientific expertise to developing proprietary technology that turns Finnish oats into flavorful, high-quality cheeses. Known within the team as the resident “science geek,” she combines technical precision with a genuine passion for making food systems more sustainable and humane.
Marjaana Vuorio,
Co-Founder & CMO
Marjaana Vuorio grew up on a Finnish dairy farm, where she developed a lasting respect for food craftsmanship and natural materials. With a Master’s degree in Arts and Design from LAB University, she brings a creative and sensory approach to everything she does. After shifting to a plant-based diet, she became deeply engaged with sustainable food systems and the role of design in shaping them.
At Mö, she leads the company’s creative direction and brand experience, ensuring that every product and message reflects its core values. Her focus is on building a brand that connects through authenticity, emotion, and a sense of place—bringing Mö’s story beyond Finland while keeping its Nordic identity intact.
You can find print quality logos, product photos and other relevant files from Mö mediakit.
Other questions?
Please contact Annamari or Marjaana for all questions.
